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Your experience is your advantage. Design what comes next.

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You have spent years building expertise, leading teams and delivering results. But your next career chapter deserves more than a quick CV refresh or another generic coaching programme.

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I help experienced professionals, senior leaders and executives gain clarity on their value, position themselves strategically and take ownership of their next move.

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My approach combines executive coaching, design thinking and more than 25 years of international HR experience to turn your ambitions into a clear, practical strategy.

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My signature five-stage method for your next career chapter

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You don't have to start over to move forward.

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Career by Design helps you transform decades of experience into a clear, differentiated and future-ready next chapter. Whether you are considering a career transition, targeting a more senior role, exploring a new industry or country, or thinking about independent advisory work, the starting point is the same: understanding your value and designing your next move with intention.

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This is not about starting again. It is about making everything you have already built work for the future you want.

Career by Design combines executive coaching, design thinking and the LINC Personality Profiler, where relevant, with my experience of international HR, leadership and executive hiring.

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The process follows five connected stages, shaped around your goals, experience and ambitions.

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01 — Discover Yourself

Understand the person behind the career.

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Before deciding where you want to go, we explore what you bring and what matters to you. Together, we examine your career story, achievements, strengths, motivations, values and ambitions. We identify recurring patterns and the capabilities you may have been taking for granted.

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Where appropriate, the LINC Personality Profiler adds a structured perspective on your personality, working preferences and potential strengths.

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The outcome: A deeper understanding of yourself, your professional identity and what you want from your next chapter.

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02 — Define Your Value

Clarify what makes you distinctive in the market.

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Experience alone does not always communicate value. The challenge is to articulate what you bring, why it matters and where it makes the greatest difference. Together, we identify the problems you are best equipped to solve, the business impact you create and the capabilities that differentiate you from other professionals at your level.

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We translate this into a clear executive value proposition that connects your experience with what organisations and decision-makers need.

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The outcome: A compelling professional proposition that communicates your distinctive value and the contribution you can make.

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03 — Design Your Next Chapter

Explore possibilities rather than react to circumstances.

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Your next career move should be an intentional choice, not simply the next available opportunity.

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Using design thinking, we explore potential directions and assess them against your ambitions, strengths, priorities and the realities of the market.

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This might mean pursuing a broader leadership role, moving into a new industry or country, transitioning into advisory work, or building a portfolio career. We challenge assumptions, explore alternatives and test possibilities before committing to a direction.

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The outcome: A considered career direction and a strategy for moving towards it with greater confidence.

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04 — Position Yourself

Make your value visible to the people who matter.

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Once your direction is clear, we translate your positioning into the professional assets and narrative that support your next move. Depending on your goals, we work on your executive CV, LinkedIn profile, professional story and communication of your achievements. We focus on business impact, leadership contribution and the value you bring rather than simply listing responsibilities.

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Your positioning should reflect the level at which you want to operate and make it easier for recruiters, executive search consultants and decision-makers to understand your potential.

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The outcome: A coherent, credible and differentiated professional presence aligned with your next career chapter.

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05 — Activate Your Next Move

Turn your strategy into focused action.

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Clarity creates direction. Action creates momentum. Together, we develop a practical approach to your next move. This can include identifying target organisations, mapping relevant headhunters, developing your networking strategy and preparing for interviews and important career conversations.

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Where relevant, we also work on executive presence, salary negotiation, role scope and evaluating opportunities against your priorities. We use feedback and learning from the process to refine your approach as you move forward.

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The outcome: A practical action plan, stronger career conversations and a more intentional approach to pursuing the opportunities that fit you.

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Who is Career by Design for?

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Career by Design is designed for experienced professionals, senior leaders and executives who are ready to take a more deliberate approach to their future.

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It may be right for you if you:

• Have built substantial experience but struggle to articulate what differentiates you in today's market.

• Are considering your next executive or senior leadership role.

• Want to transition into a new industry, organisation or country.

• Are exploring independent advisory work or a portfolio career.

• Feel that your professional identity no longer reflects your ambitions.

• Want to make your next move from a position of clarity and choice rather than uncertainty or pressure.

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You do not need to have every answer before we begin. You need a willingness to reflect, explore possibilities and take ownership of your next chapter.​​